Head of Strategy & Marketing, APS Bank
As Head of Strategy and Marketing for APS Bank, Herve takes overall responsibility of the corporate strategy and marketing units including the CSR programme, ensuring they are aligned and co-ordinated with the Bank’s projects, products, activities and plans. Following the delivery of the new 2019-21 Business Plan of the Bank, Herve is now also leading the business transformation that will see the Bank reinforcing its engagement with Communities (customers, employees, business partners, local communities and shareholders) to achieve its vision of becoming “The community bank in Malta”. Herve has 20+ years of experience in developing and implementing traditional and digital marketing communications strategies, internationally and in various industries such as financial services, luxury and professional services. He is a French national with a M.Sc. in General Management from London Business School, and has held senior roles in strategy, branding and marketing communications with Barclays Bank, Credit Mutuel Group, Aviva, Wedgwood, Al Suwaidi Group and Swarovski among others.